since 1976
since 1976
Mazda Sales (Thailand) and Mazda Motor Corporation held the inaugural Mazda ASEAN Design Forum 2018 to display the new-generation KODO design through the Mazda RX-VISION and VISION COUPE concept cars. Mazda is also hinting about the company’s design direction for upcoming models due for official launch in the next future, and hopes that the event would reflect its confidence in the region’s economic potential.
Mazda has been highly successful in Thailand and the ASEAN region after introducing models with SKYACTIV technology and KODO design starting in 2013. This has helped Mazda to permanently claim the No.3 position in the Thai passenger car market, including becoming the No.1 brand in the small car segment. Mazda has also done well in the SUV market, registering impressive sales figures. Presently there are more than 180,000 Mazda vehicles with SKYACTIV technology and KODO design running in Thailand. Sales of the Mazda2 were higher than 110,000 units, followed by the Mazda3 with more than 30,000 units, CX-5 with 25,000 units and CX-3 with 15,000 units.
Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co., Ltd., said “This is the first-ever Mazda ASEAN Design Forum 2018 which is an important event for Mazda in Thailand and ASEAN region. It also serves as a new dimension for the Thai automobile scene, with the manufacturer revealing behind-the-scenes information and latest design innovations that are usually kept secret. This event is considered as an important knowledge transfer for those in the automobile industry, in order to better understand the philosophy behind Mazda’s design with our designers coming all the way from Japan.
Mazda has brought two concept cars to unveil for the first time in ASEAN, along with displaying how Japanese art is incorporated into developing our new models in the near future.”
Since 2010 Mazda first introduced the KODO design: Soul of Motion philosophy. For Mazda, automobile is more than just a vehicle, but reflects the personality of the individuals such as friends or family members. This is why Mazda brought in KODO design as our design philosophy as we wanted to breathe life into our vehicles. Mazda combined the beauty with athletic movements in order to create vehicles with strong character. This is Mazda’s philosophy in developing automobiles for the future, using our own traditions.”
Apart from automobiles, Mazda designers have been using KODO design with other pieces of art, such as bicycle, sofa, tsuiki copperware, Soul of Motion perfume and eggshell. The Forum also exhibits 26 awards that Mazda have received for outstanding design.
More than 600 journalists and distinguished guests took part in the Mazda ASEAN Design Forum 2018 which was held at Centerpoint Studio in Sukhumvit 105. The morning session was dedicated for Thai and ASEAN media, while the afternoon session is for dealers and government agencies. Apart from the two concept cars, there are 5 zones as follows: 1.Clay modelling zone; 2.Kodo Art Zone; 3.Kodo Art Object; 4.Bicycle and Sofa Zone; 5. Awards zone.
